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German creative agency Wynken Blynken & Nod has launched its first campaign for fashion retailer bonprix, titled “Lingerie That Reflects Your Life”, targeting women aged 40 and above. This marks bonprix’s first dedicated brand communication aimed at this demographic. Running nationwide in Germany until October 2025, the campaign celebrates confidence, authenticity, and body diversity, featuring mature women and messaging like “Life is full of curves. Luckily,” set to Sheryl Crow’s “All I Wanna Do.” Bonprix sees this campaign as a foundation for a sharper, more inclusive brand direction focused on style, comfort, and exceptional size diversity.