Burnet Institute
About Burnet Institute
The work made for Burnet Institute runs to 1 verified project since 2026 — mostly Advertising. Most of it comes from 2 teams, including Enigma and Smoke Communications. The people who work most often on Burnet Institute projects include Aldo Ferretto, Sally Lawrence and Thomas Tu.
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You Can't Get Hep B Here
The “You Can’t Get Hep B Here” campaign aims to challenge longstanding misconceptions about hepatitis B transmission and reduce the stigma experienced by people living with the virus, particularly within Chinese and Vietnamese communities in Australia. Co-designed with community members, the campaign uses bold red adhesive tape carrying the message in simplified Chinese, Vietnamese and English to highlight that hepatitis B cannot be spread through everyday contact such as hugging, holding hands or sharing food. Familiar objects and a dining installation were wrapped in the tape, creating striking physical and visual executions across out-of-home and digital media that encourage audiences to question misinformation, reduce fear and support greater awareness, testing and access to care.
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