Cacharel
About Cacharel
The work made for Cacharel runs to 1 verified project since 2014 — mostly Campaign, Targeting and Advertising.
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Constellation of Love - Amor Amor
Cacharel (L'Oréal group) launched its new "Constellation of Love" campaign for their Amor Amor perfume, with the expected revelation of a new muse in an aesthetic and sensory film directed by Arnaud Uyttenhove. Prescilla, the new face of Amor Amor in France, was selected, as well as Silvia for Spain and Barbara for South America, among more than 12,000 candidates aged 16 to 25 in the great international digital cast launched by Cacharel last May. To illustrate love at first sight symbolized by the Amor Amor fragrance, each muse experienced the unique sensation of a first kiss in weightlessness with the man of their dreams on camera. Shot in black and white, the perfectly cinematographic film transmits all the emotional, romantic and carnal charge of both a first love and a passage into the unknown. https://fredfarid.com/work