Caesars Sportsbook and Casino
About Caesars Sportsbook and Casino
The work made for Caesars Sportsbook and Casino runs to 1 verified project since 2026 — mostly Brand, Campaign and Social. Most of it comes from 6 teams, including Work Editorial, LIME Studios and Hungry Man.
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We’ve Had Some Work Done
Caesars Sportsbook has revamped its betting app for the new NFL season and launched a humorous campaign featuring NFL legend Clay Matthews to showcase the transformation. The campaign gives Matthews an extreme “gigachad” makeover with exaggerated cheekbones, a granite-like chin and oversized calves. A staged TMZ post was also used to spark speculation that Matthews had undergone real cosmetic surgery. The look was created using practical prosthetics and makeup rather than AI, resulting in a dramatic and comedic transformation.
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