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CAMH (Centre for Addiction and Mental Health) launches "No one left behind," a new brand platform and the world's largest fundraising campaign for hospital-based mental health research, in response to the escalating mental health crisis. Developed with Toronto agency Camp Jefferson, the campaign aims to address the pressing issue of mental illness, affecting over 450 million people globally. With a focus on building the CAMH Research & Discovery Centre, the campaign seeks to raise $500 million to support groundbreaking research and combat stigma surrounding mental health. Led by a powerful 60-second spot, the integrated campaign spans TV, social, out-of-home, and radio, rallying people to stand together and ensure no one is left behind.People spotlight
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