CANNES LIONS
About CANNES LIONS
The work made for CANNES LIONS runs to 3 verified projects since 2021 — mostly Campaign, Advertising and Video.
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All In
At the 2026 Cannes Lions International Festival of Creativity, Prose on Pixels (POP) partnered with Casino Barrière to showcase the power of AI-driven creative production through the interactive “ALL IN” experience. Powered by Havas’ proprietary Vermeer.ai platform, the activation invited visitors to generate personalised cinematic campaigns from a slot-machine-style experience, instantly adapting a single creative idea into multiple formats and markets while preserving creative quality. Demonstrating how AI and human creativity work together, the experience highlighted Vermeer.ai’s ability to scale content without compromising craft, delivering everything from hero films to personalised print ads in just minutes.