Carla
About Carla
The work made for Carla runs to 1 verified project since 2023 — mostly BrandIdentity, DigitalStrategy and Logo.
Trending project
Carla projects with the most verified people and teams
Inside the Carla network
The people, teams, and projects that make up the Carla network
Featured project
Brand Strategy for Carla - Electric Vehicles
Background - The automotive industry is a traditional industry; sluggish and fragmented. But it is also an industry that is increasingly changing to be relevant and meet new consumer needs. Through a modern marketplace, Carla creates conditions for the first functioning marketplace for electric cars in Sweden. Solution - The new brand is based upon the fact that Carla makes big decisions into obvious choices by providing an easier and more modern way of getting or selling an electric car, no matter your starting point. A brand strategy, tone of voice and messaging hierarchy was developed, followed by a full visual identity with a design focusing on finding a playful and modern feeling but with just enough rigidity and seriousness to establish Carla as the obvious choice for buying electric vehicles.