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Swift's clients said "Make us cry." So Swift did. With a brand platform built on emotional connection to bridge the gap between a 150-year-old brand and younger moms and dads. Carter’s knows kids. Category leaders. Largest baby and children's apparel company in the world. Relied upon by parents. But the competition is coming, with the shopping habits of millennial moms putting their position at risk. To stay on top, you have to stay in touch. If you want connection,start by listening. To understand our audience we went to school-old and new-using social listening and focus groups to tune into how moms talk about motherhood and hear how Carter's fits into their lives. www.swift.co