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Taking AR to the Next Level with Battlefields and Stunt Drivers. Castrol EDGE’s engine oils gives drivers the confidence to push themselves to the limit. To demonstrate this UNIT9 designed and built a fully immersive augmented reality experience. To take augmented reality to the next level in the most ambitious driver challenge ever. UNIT9 hacked the rules of augmented reality, creating a virtual battlefield in 3D and superimposing it on a real world ice landscape. UNIT9 then challenged a highly-trained stunt driver to compete against a mixed-reality army of military tanks, nuclear submarines, helicopters, missiles, explosions and shattering ice. The ultimate challenge in AR. The technology team developed a modified VR headset, blending computer-generated images with live action. This generated an intense mixed reality experience for our stunt driver. Credits: Directors HORTON, YIFEI CHAI Agency THE BROOKLYN BROTHERS Brand CASTROL EDGE Conception Creative Director YIFEI CHAI Executive Producer MARC D'SOUZA VFX Supervisor SANDEEP KAMAL VFX Producer KASSIANI KOUFAKI Producer SHEHRYAR RIAZ Production Assistant MAXIME LUTIN Tech Lead DIMITRIS DOUKAS Hardware Developer CHRISTIAN BIANCHINI Unity Developer RIESS PHILIPS Unity Developer RAUL BUISAN Unity Developer LUKE HAUGH Unity Developer ANDREW OATEN Unity Developer JOE BAIN Creative YIFEI CHAI 3D Artist JULIEN DIDISHEIM 3D Artist WILL BENTLEY Animator SUBHANKAR DUTTA UI Designer KACPER CHLEBOWICZ Motion Designer LUKASZ SCHAEFER Sound Designer DAVIDE PENSATO Product Designer YU-CHANG CHOU Grip DAVID CADWALLADER Behind The Scenes VISHAL BHATT Testing Facility HORIBA MIRA www.unit9.com
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