Caudalie
About Caudalie
The work made for Caudalie runs to 1 verified project since 2017 — mostly Beautycampaign, Marketing and Advertising.
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Vine Active
Caudalie chose FRED & FARID for the international launch of their new anti-wrinkle, shine, and anti-pollution range, Vine[Activ]. The development of this global campaign was led by FRED & FARID in collaboration with the teams of its 3 agencies in Paris, Shanghai and New York. The Vine Active campaign was visible in the press, display, POS and web. Three digital films complete the device as part of a social activation on the brand's various social networks internationally. These films feature influential KOLs Natasha Oakley and Devin Brugman, creators of the blog A Bikini A Day, Camille Charrière, and Kiki Zhou. The day is presented from evening to morning and ends by revealing the Vine[Activ] routine, which allowed them to live this frantic rhythm, without feeling the effects of time and lifestyle on their skin. https://fredfarid.com/work Credits: Agency: FRED & FARID Talents: Camille Charrière, Kiki Zhou, Natasha Oakley, Devin Brugman