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The work made for CCTV runs to 2 verified projects since 2015 — mostly Campaign, Environment and Advertising.
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Polluted Drawing
FF is dramatizing pollution effect to raise public awareness. On the occasion of COP21, the FF Shanghai agency presents "Polluted Drawing", a spot from the 1st China National TV Channel (CCTV) dealing with the problem of pollution. The film launched at the same time as a record pollution peak in China of four days. Despite thousands of factories closing in order to try to remedy the most severe pollution episode of the year, the "foe" extended over northern China. https://fredfarid.com/work/