Cheapflights
About Cheapflights
The work made for Cheapflights runs to 3 verified projects — mostly DDA2017, SocialMedia and App.
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Drag Drop and Go
The task was to create a web banner campaign that proved Cheapflight's payoff and service - namely “Smart search. Made simple ”. In other words, to make a travel search as innovative and intuitive as possible. The innovative web banner worked more as a tool than a display banner for users, in that you can drag images from sports, art and music items into the web banner to start a search. It was also a way to inspire people to travel by responding to the experiences they are passionate about, rather than just considering a randomly given destination as their next destination. DANSK Baggrund Opgaven bestod i at skabe en webbanner-kampagne som beviste Cheapflights payoff og service – nemlig ”Smart search. Made simple”. Med andre ord at gøre en rejsesøgning så innovativ og intuitiv som mulig. Mange mennesker rejser i dag rejser efter interesser så som sport, kunst og musik – ifølge de seneste britiske rapporter er 45% af et publikum til større koncerter musikturister og alene i Storbritannien var der 9,5 millioner musikrejsende i 2016. Løsning Det innovative webbanner fungerer mere som et værktøj end et displaybanner for brugerne, idet man kan trække billeder fra sports-, kunst- og musikartikler ind i webbanneret for at starte en søgning. Det er samtidig en måde at inspirere folk til at rejse idet de kan reagere på de oplevelser de brænder for, i stedet for kun at overveje en given destination som næste rejsemål. Via et innovativt mediekøb blev der skabt et relevant kontaktpunkt mellem brandet, dets brugere og ikke mindst deres passioner. Resultat Hele 92% af brugerne interagerer med banneret og klikkede videre til Cheapflights hjemmeside. Engagementet var 145% over benchmark ift. andre digitale kampagner og det har dermed redefineret folks opfattelse af webbannere. (English translation + Google translate) Background The task was to create a web banner campaign that proved Cheaplight's payoff and service - namely “Smart search. Made simple ”. In other words, to make a travel search as innovative and intuitive as possible. Many people nowadays travel for interests such as sports, arts and music - according to the latest UK reports, 45% of audiences for major concerts are music tourists and in the UK alone there were 9.5 million music travelers in 2016. Solution The innovative web banner works more as a tool than a display banner for users, in that you can drag images from sports, art and music items into the web banner to start a search. It is also a way to inspire people to travel by responding to the experiences they are passionate about, rather than just considering a given destination as their next destination. Through an innovative media acquisition, a relevant point of contact was created between the brand, its users and not least their passions. Result As many as 92% of users interact with the banner and click through to Cheapflight's website. The engagement was 145% above the benchmark compared to other digital campaigns and this has redefined people's perception of web banners.