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If you were in the States on August 21 2017, you will have seen see the Great American Solar Eclipse. To celebrate this phenomenal event, banana brand Chiquita renamed it the Banana Sun. As the story unfolded, UNIT9 was asked by Wieden + Kennedy Portland to build the website and chatbot. The “Banana Sun” is all about the seconds before and after the eclipse, where “the burning ball of gas in the center of our solar system (turns) into a giant banana.” To engage on social UNIT9 launched a Chiquita chatbot on the official Facebook page. The chatbot introduces you to the concept of the Banana Sun, then it prompts you to input your location and set a reminder for when the Banana Sun is coming. It also feeds users with stats and ways to stay safe while looking at the eclipse. All in a playful banana banter. The Banana site website spoofs eclipse fever, including a series of banana sun related FAQs on the website. Like “What if it’s cloudy and I can’t see the banana sun?”. The response: “If the banana sun is obscured by inclement weather, we will reschedule it for June 10, 2021”. Credits: Agency - WIEDEN+KENNEDY Producer - NINA MARIEN Project Manager - MICHAL BIELAK Tech Lead - MICHAL PRZYSZCZYPKOWSKI Back End Developer - KRZYSZTOF KOKOSZKA Back End Developer - KRZYSZTOF SKORACKI Front End Developer - MARCIN BAZANOWSKI UX Lead - SILVIA MASSOTTI UX Lead - DAVIDE BIANCA QA Lead - TOM WATSON QA Senior Tester - ADAM MINGAY QA Tester - DANI VALKOVA QA Tester - ROZZIE MCCANN www.unit9.com
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