Civil Rights Defenders
About Civil Rights Defenders
The work made for Civil Rights Defenders runs to 3 verified projects since 2021 — mostly Campaign, primewebershandwick and Marketing. The people who work most often on Civil Rights Defenders projects include Kalle Mattsson.
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Featured project
Threats to Democracy Are Closer than You Think
Swedes act against their moral beliefs of democracy because the topic of oppression at popular holiday destinations is made invisible by the travel industry. We needed to make this invisible consequence of actions visible. The challenge: The brief was to create an idea that drives awareness for Civil Rights Defenders and their work – and help people understand that threats against democracy are closer than they think. The solution: The strategy involved showing democracy-loving Swedes how they unknowingly, but directly, contribute to autocratic regimes through their choices of destinations by creating an interactive tool. The impact: Sparking a debate on choices in travel Oppression Offset created global coverage and became Civil Rights Defenders’ most shared campaign ever. Thousands of visitors calculated their own offset for different trips. And the new tool and term sparked a debate on how to make ethical choices as a traveler. This led to ongoing negotiations and discussions between CRD and the industry organization on how the tool could be used by the industry going forward.
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The people with the most verified roles on Civil Rights Defenders projects
