Clausthaler
About Clausthaler
The work made for Clausthaler runs to 1 verified project since 2020 — mostly Cycling, Marketing and Branding.
Inside the Clausthaler network
The people, teams, and projects that make up the Clausthaler network
Featured project
Fri Bar
Very Agency's goal was to make Clausthaler non-alcoholic beer the natural choice for urban consumers. Non-alcoholic beer has become increasingly popular in the Nordics, with a category sales growth of 20% over the last five years. Insight within different young and urban communities showed the importance of staying relevant and up to date to amass influence in the target group. A special focus was dedicated to people with an active lifestyle, particularly within the cycling community, who proved to be a perfect brand match. We connected with the cycling communities (hang-out spots, bicycle cafés and bars, sports outlet, community co-labs) and created Fri Bar - the first non-alcoholic bike beer-bar with a tap system. Agency: Very Agency https://www.veryagency.com/work