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Click&Boat’s “Vivir bien es adictivo” campaign by TURBO challenges the idea that boat rentals are only for the wealthy by placing boats in absurd everyday urban situations, like parking lots, drive-thrus, and supermarket runs. The humorous executions suggest that once people experience boating, they’ll want it in daily life, reinforcing the tagline “living well is addictive.” The campaign spans film, digital, and social, and was also brought to life through a real-world activation in Barcelona featuring a full-size boat in the street.Teams spotlight
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