Coinread
About Coinread
The work made for Coinread runs to 1 verified project since 2021 — mostly WebUX, WebUI and frontend.
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Branding, Web Ap Design & Development for Coinread
Branding and web app front-end for a company to explore crypto - Coinread is a user-friendly digital product that provides simple access to crypto trading. If you want to start investing in cryptocurrencies, then begin with Coinread. Coinread is a flexible and easy digital product for users to enter the cryptocurrency world. It delivers a visually stunning and foolproof platform. Whether you are an active investor or have no crypto insights whatsoever, Coinread will be suitable in both cases. The Ramotion team worked on their brand identity development, a marketing website design, web app development, and user interfaces redesign. Now Ramotion want's to share all the details of our cooperation. The brand identity design process and the re-design of their web application were two primary tasks that the Ramotion team has efficiently worked on. The team took thei time to analyze the startup and its product aspects before developing their brand identity: the brand personality and other branding elements that make Coinread unique. Ramotions digital branding company created each brand component for the entire identity to be elegant and reflect the company’s image. Here’s how they started. Visual brand identity design - As the Ramotion team understood the product and determined its significant attributes, they began producing sketches of various concepts for the future brand identity. That is one of the first stages in Ramotion's design funnel, where they look for the conceptual metaphors and attempt to implement them. Below, on the left side, you can see the initial logo prototypes: they resemble the shape of a coin, the guiding star, and other concepts of cryptocurrencies. On the opposite side of the notebook, Ramotion showed the second iterations which our customer chose after extensive brand logo research. Typeface family - Together with their partners, Ramotion selected two prominent font families: Gilroy Light and Lato Regular. During the “design funnel” Ramotion decided to stick with the first one as it suited the future company brand. The second one was a significant addition that played an essential part in the new brand image. Below, you may find some practical examples of Coinread layouts that demonstrate how impactful both font families are. They add more value and lightness in terms of the user interface and user experience. Dynamic marketing website - To demonstrate how user-friendly and engaging the Coinread platform is for every novice, the team built various animated parts throughout the Coinread marketing website: product dashboards, sliding cards, and newsletter section. Additionally, our UI UX design services company offering to Coinread involved designing UI kit components added to relevant and corresponding sections of the digital project. Web app redesign - Initially, Coinread came from a different agency and wasn’t satisfied with the past results. Thus, the app design agency team completely redesigned their old web application. After that, Ramotion refactored their old codebase and enhanced its quality while applying new design assets and implementing new features. The team also implemented various DevOps practices such as GitOps, CI/CD, Docker containers, and Kubernetes to support Microservice architecture. With these implemented features, now the team was capable of making weekly product releases. Corresponding visual assets - The interface of the Coinread web application consists of every brand component, style, and user interface element that the Ramotion team has implemented for their brand identity. In the visual demonstrations below, they wanted to show how different bits and pieces can easily and harmonically fit into a single digital product while being on the same wavelength with the brand. You can notice solid interface design assets with some glass and transparent elements on one of the images. It wasn’t necessarily a requirement from the client to represent their brand in the 3D. It is, however, Ramotion's approach to demonstrate how to visualize and present specific brand identity elements. There are also visualizations of the Coinread mobile version of their web app as the team wanted to see how the brand could evolve further on. Technical aspects - The Coinread project was built on the Next.js framework using a TypeScript programming language with the help of the Ramotion web application development company. Ramotion also used Cypress - a digital product from one of their clients that they frequently use to make automatic tests for the end-to-end test automation. In addition, Ramotion utilized BackstopJS for visual regression automation. Ramotion enjoyed to the fullest extent the productive and efficient collaboration with their friends at Coinread. Even though Ramotion continue to support and maintain the Coinread product, they wish them all the best in their future endeavors.