Colman's
About Colman's
The work made for Colman's runs to 1 verified project — mostly MarketingStrategy, BrandStrategy and Contentmarketing. Most of it comes from 1 team, including adam&eve\TBWA. The people who work most often on Colman's projects include Tess Domenet, Sara Keegan and Thomas Stimson.
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Featured project
Local Legends
We launched ‘Local legends’, an OOH campaign for Colman’s that demonstrates the condiment brand's support for the nation's local food businesses while raising awareness of them within their communities. We worked with 80 small, local food businesses around the country, from fishmongers to farm shops, to get their names to appear on nearby OOH sites – totalling 600 different locations in all. We produced 400 different posters mentioning each specific shop by name, for example ‘Saswick House Farm Shop, Blackpool. Putting the deli in delicious’, along with the hashtag #lovelocal. These appear on the sites near the shops, reminding residents to support their local businesses. The posters are designed in Colman’s iconic mustard/red colourway.
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