Commercial Radio & Audio Australia
About Commercial Radio & Audio Australia
The work made for Commercial Radio & Audio Australia runs to 1 verified project since 2025 — mostly Brand, Campaign and Video. Most of it comes from 3 teams, including MassiveMusic, Thinkerbell and Glue Society.
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Commercial Radio & Audio Australia projects with the most verified people and teams
Inside the Commercial Radio & Audio Australia network
The people, teams, and projects that make up the Commercial Radio & Audio Australia network
Featured project
The Power of Audio
Commercial Radio & Audio Australia (CRA) and Thinkerbell launched a campaign demonstrating the emotional and physical power of sound by using specially designed audio frequencies to extinguish a flame—an idea symbolising audio’s ability to ignite or quell emotion. The project, which also introduced CRA’s new sonic brand identity by David Konsky, drew on System1 research and highlighted audio’s often-underestimated role in creating strong emotional connections and brand recognition. Developed with MassiveMusic and The Glue Society, the installation served as both scientific proof and artistic metaphor, showing that “hearing is believing.” CRA CEO Lizzie Young emphasised that audio uniquely influences behaviour, connects in real time, and engages audiences at scale, urging brands to unlock its full potential for growth.
Teams spotlight
The teams with the most verified roles on Commercial Radio & Audio Australia projects
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