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Create, a New York-based supplement brand, launched its new Creatine + Electrolytes product with a playful, social-first campaign titled “Creatine + Electrolytes. Hard to Name. Easy to Take”. Shot in a mockumentary style reminiscent of The Office, the campaign humorously portrays the chaos at Create HQ as staff, founders, and a gummy mascot struggle to agree on anything beyond the product’s literal name. The campaign includes a 45-second hero film and three social shorts, all emphasizing the product’s simplicity and the brand’s authentic, DIY spirit, while leaning into absurdity for humor. Released primarily on Instagram and TikTok, the campaign achieved strong early results, generating over 5,000 new customers and selling 4,480 units in its first week, with positive reception from both retailers and consumers.Teams spotlight
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