Cristal
About Cristal
The work made for Cristal runs to 2 verified projects since 2023 — mostly Campaign. Most of it comes from 1 team, including VMLY&R. The people who work most often on Cristal projects include Oscar Gonzales.
Inside the Cristal network
The people, teams, and projects that make up the Cristal network
Featured project
Lo que compartimos sabe mejor (What we share tastes better)
For years, Peru has been recognized as a country of great diversity, geographically, culturally, climatically, ethnically. This, without a doubt, is part of its great wealth. However, focusing on this quality alone has resulted in these differences taking the foreground, thus even contributing to increasing the distance among Peruvians, making them feel further apart. When Cristal beer noticed this tension, it wanted to play an active role and be coherent with its purpose of uniting the country. Hand in hand with VMLY&R Peru, they worked on an update of the creative platform which intends to connect with the country and conveys an irrefutable truth: in a country where only differences are highlighted, Cristal invites us to find something much more valuable – enjoy the things we have in common, those things that unite us.
Teams spotlight
The teams with the most verified roles on Cristal projects
Team
People spotlight
The people with the most verified roles on Cristal projects
