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The campaign “Made for Me” is inspired by real customers and centres on three characters—Donna, Mick and Samira—each representing a different stage of the superannuation journey. Their stories reflect the reality that careers in the Australian Public Service and Defence Force rarely follow a straight path, with priorities shifting over time. The campaign highlights how financial needs evolve throughout these journeys and reinforces the idea of providing a personalised, confident path forward. It also showcases how the fund is purpose-built to serve its members rather than offering a one-size-fits-all approach, supported by a full-funnel media rollout across channels including TV, cinema, BVOD, YouTube, audio, outdoor and social platforms.Teams spotlight
The teams with the most verified roles on CSC projects
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The people with the most verified roles on CSC projects