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Inside the Cub Cadet network
The people, teams, and projects that make up the Cub Cadet network
Featured project
Cub Cadet, America's leading lawn mower brand, identified an opportunity to connect with their fashion-forward audience, who paradoxically cared for their lawns in worn-out shoes. This audience, known for their trendy fashion sense and regular new clothing purchases, inspired Cub Cadet to create the Ultimas—ultimate mowing shoes designed by renowned shoe designer Omar Bailey, formerly of adidas. Styled after the Cub Cadet’s Ultima Series™ of riding mowers, these limited-edition sneakers were launched on NTWRK, a platform for exclusive online drops. The campaign generated significant buzz, with the NTWRK drop episode achieving over 4.3 million impressions and influencer video content amassing over 3.2 million views and substantial engagement on Instagram and TikTok. This activation led to a 163% increase in brand mentions across social media and over 426 million earned media impressions, enhancing brand awareness and affinity for Cub Cadet.
Teams spotlight
The teams with the most verified roles on Cub Cadet projects