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For cyber criminals, identity is the most vulnerable point of exploitable access. And for businesses, the identity of every employee represents a potential threat to the organization's most precious secrets. Boston agency, Colossus, explores these themes in a fantastical new campaign for client CyberArk. Cyberark, with offices in 15 countries, is a publicly traded information security company specializing in identity management. The company’s technology is utilized primarily in the financial services, energy, retail, healthcare and government markets. In addition to a completely reimagined brand identity and voice, the agency worked to create a campaign centered around three effects-driven spots. The videos, directed by Grammy Award-winning duo Dan Shapiro and Alex Topaller, represent CyberArk’s specialized software, but also explore the proliferation and manipulation of human identities; a topic all too relevant with the recent surge in notable cyber attacks. In a category riddled with the clichés of “diligent businessman working” stock imagery, the CyberArk campaign takes a more distinct and experimental approach. By using visual metaphors and imaginative storytelling, the agency was able to take a highly technical topic and distill it into a more digestible and understandable form.
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