Danish Refugee Council
About Danish Refugee Council
The work made for Danish Refugee Council runs to 1 verified project — mostly Granyon, Campaign and Marketing.
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Every Life Counts
Refugees are more than numbers in the statistics. But with 79,000,000 fleeing their homes and countries globally, how do you provide the Danish people with the experience that transfers what it feels like to be a refugee? For World Refugee Day 2018, we had the great honor of helping the Danish Refugee Council tell the heartbreaking stories of children and adults, forced on the run, and faced with constant risks and insecurity. The aim was to collect signatures to hand over to the Danish Minister for Integration and later to the UN to make a statement that the population was demanding change and solutions on a global scale. And we're proud that the campaign resulted in 500 % more signatures than the original target. The campaign site presents ten human stories of war and distress, told by people way too young to fight for their life. Every life counts, and behind each number is a human being. The clear picture When thinking about a massive and global problem such as the refugee crisis, the individual human destinies that are affected can be difficult to fathom. But once we see the face of that human, it's hard to look the other way. That principle defines the movement of the design: From blurred to a sharp image connected to a personal story. From number to person At the top of each story, you're simply presented with a number. Because in the news, that's often what refugees are reduced to. As you scroll, their story unfolds and ends in a revelation of the face and name. A clear and serious call to action When entering the campaign site and at the bottom of any story, there's a clear and easy call-to-action, encouraging people to involve themselves and sign the petition. https://www.granyon.com/