Darty
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The work made for Darty runs to 1 verified project since 2023 — mostly CustomerExperience, Campaign and Review.
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Long-Lasting Reviews
The initiative, created with Publicis Conseil, invites the Darty's customers to share their reviews on products that have been purchased and used for over 12 months. Whether it is to choose a washing machine, a restaurant, a hotel or a smartphone case, seven out of 10 French people rely on online reviews to make their choice. By allowing us to benefit from the experience of other users, these reviews enlighten and guide our choices. They are practical and reassuring. However, there is a significant bias for many categories, all those where the real value of products is assessed over time: 77% of consumers write their review on a product less than a week after receiving it. Therefore, how do you really know if a product will deliver on its promise over time? This is why Darty and Publicis Conseil have decided to revolutionise online reviews and will launch ‘Long lasting reviews’. This new initiative invites the company's customers to share their reviews on products that have been purchased and used for over 12 months. Feedback that is in fact more faithful to the real quality of the products, thus reinforcing the usefulness and the prescription power of these reviews.