de Bijenkorf
About de Bijenkorf
The work made for de Bijenkorf runs to 4 verified projects since 2021 — mostly Campaign, Brand and Marketing. Most of it comes from 3 teams, including DEPT, Audentity and Holy Fools. The people who work most often on de Bijenkorf projects include Auke Roggeveen, HEIN GIJSBERS and Martin Sinkgraven van Lakwijk.
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Featured project
155 Years
De Bijenkorf has unveiled a festive holiday campaign as part of its 155th anniversary, celebrating the department store’s enduring role in Dutch fashion and culture. The film traces the brand’s history from 1870 to today, with the ornament as its central symbol—connecting generations and traditions. Each era is captured through distinct visual styles, from black‑and‑white to Kodachrome to digital, creating a seamless “living family album.” Crafted with meticulous detail in costumes, sets, and editing, the campaign highlights de Bijenkorf’s heritage while inviting audiences to create new memories. It positions the store as a timeless part of holiday traditions, blending elegance, nostalgia, and modern storytelling.
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