Delectables
About Delectables
The work made for Delectables runs to 1 verified project since 2022 — mostly TVSpot, BrandActivation and AdCampaign. Most of it comes from 1 team, including Cutwater. The people who work most often on Delectables projects include Alexandra Ebright and Kimberly Moran.
Trending project
Delectables projects with the most verified people and teams
Inside the Delectables network
The people, teams, and projects that make up the Delectables network
Featured project
Deliciously De-Lick-Able Delectables
How can we get cat owners who don’t use wet treats today to try Delectables? By showcasing the new form factor as an opportunity to deepen the connection with their feline friends. Problem When Hartz launched the Delectables brand, it quickly became the category leader in wet cat treats. However, competitors like Temptations and Friskies gained traction over time and started spending significantly, which challenged the brand’s position. Insight Treating your cat is an opportunity to deepen the bond you share. Engaged cat parents want to show their sometimes-finicky cats affection and delight them with a delicious treat. Solution Deliciously De-lick-able Delectables. The campaign shows people how easy it is to use Squeeze Ups and Lickable Treats as a way to provide delight to cats with every lick. By owning “the lick,” we’re able to highlight relatable cat parent moments that strengthen the bond between pet and owner. Relevancy The campaign has been very well received by cat parents across the country and increased sales prove the effort is worth it. Not only are sales on the rise, there can be seen double-digital YoY increases in awareness for the brand!
Teams spotlight
The teams with the most verified roles on Delectables projects
Team
People spotlight
The people with the most verified roles on Delectables projects
Freelance
