Destin Beach Parasail
About Destin Beach Parasail
The work made for Destin Beach Parasail runs to 1 verified project — mostly BrandDevelopment, Positioning and MadConsort.
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Fly Right. Hang Loose.
A US startup, fun-in-the-sun parasail company needed to differentiate itself from a literal sea of competition. Destin Beach Parasail /brand development/ brand identity / POS / promotions / Dig & Design We asked customers to take the ride of a lifetime. Bright, beachy colours are everywhere in the marketplace, but bold language and subtle mod touches aren’t. We helped Destin Beach Parasail stand out against cartoony competitors by keeping it fresh but also keeping it real. What our Clients say? “Working with MAD CONSORT has been a wonderful experience. Anna Addison has a way of knowing what will work best for you. My favourite aspect of the Destin Parasail brand is how well balanced the entire thing came out. It seems to fit my personality and reflects Anna's detail and ability to deliver. MAD CONSORT, and Anna, are world class.” –Calvin Landrum http://www.madconsort.com/