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DISCO, a leader in AI-enabled legal technology, is launching a new campaign titled "Law Better" in collaboration with London-based creative agency BigSmall. The campaign introduces DISCO's new campaign icon, Lady Justice, affectionately known as Lady J, who symbolizes law, fairness, and impartiality. In the campaign, Lady J is depicted as taking action to encourage law firms and legal departments to embrace innovation and modernize their practices with DISCO's technology. Shot by award-winning director Clay Weiner and featuring music and sound from Jungle Studios, the global campaign kicks off in the US before expanding to other markets. Tom Furr, DISCO's chief marketing officer, emphasizes the need for the legal sector to embrace technology and solve real-life frustrations faced by lawyers every day. Tom Evans, creative partner at BigSmall, highlights the campaign's aim to raise awareness about DISCO's product and spread the message of "Law Better" to lawyers worldwide, with Lady J serving as the face of DISCO's creative efforts.
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