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French video game studio Don’t Nod, known for Life is Strange, is launching its highly anticipated new game Lost Records: Bloom & Rage in February 2025. Partnering with creative agency Biborg, the studio aimed to build excitement and engage its community through a dynamic launch campaign. The game follows four high school girls whose bond is tested by a life-altering event, leading to a reunion 27 years later. The campaign, running from November to January, teased the game’s mysterious force, "The Abyss," with glitch-filled assets on Instagram and TikTok, and a 1995 Wrapped carousel inspired by Spotify's campaign. In January, the focus shifted to the game's emotional storytelling, featuring the soundtrack reveal and inviting fans to share their first teenage band name.Teams spotlight
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The people with the most verified roles on Don't Nod projects