Dove
About Dove
The work made for Dove runs to 112 verified projects since 2004 — mostly Campaign, Brand and Advertising. Most of it comes from 67 teams, including Ogilvy, Edelman and Mindshare.
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The Code
The rise of AI presents a significant threat to real beauty representation, with over 90% of online content projected to be AI-generated by 2026. Currently, AI perpetuates biased and unrealistic beauty standards. To raise awareness, Dove launched an influencer activation where influencers shared side-by-side comparisons of their “real” and AI-generated selves, highlighting the stark difference and the danger AI poses to beauty representation. The campaign also introduced Dove's "Real Beauty Prompt Guidelines," a free resource to help users create more authentic images with AI. With over 279K engagements, 40.6 million video views, and 5,069 downloads of the guidelines, the campaign achieved 87.86% positive brand sentiment and a global reach of 26.2 million.
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People spotlight
The people with the most verified roles on Dove projects