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VTR - From Paper Report to Digital Overview in Under Two Minutes
It is a big decision to sell and buy a home, and there are many documents to deal with. The state of the dwelling is among the most important. The traditional condition report is the legally valid document that gives the seller and buyer insight into the condition of the house from the attic to the basement so that you know exactly what damage is and what to expect from maintenance and repair within a number of years. But it is time-consuming to get into the long paper report and get the necessary overview of the home for buyers and sellers, who can only read the description of the damage and do not move around in construction technical terms and technocratic language on a daily basis. There should be a faster, more efficient and convenient way to get an overview and understand the state of the home for the buyer who has been looking for the dream home, for the seller who wants to get rid of the home, while also giving brokers easier by demonstrating the home. EBAS has tested this thesis through surveys, interviews and in-depth interviews of buyers, sellers and other parties in the home buying process that came to the same conclusion: It is room for improvement. The Visual Condition Report (VTR) is a new digital tool where you can simply view the state of your home via your mobile or computer. Each injury and remark is illustrated with clear images and brief explanations so you can get an overview quickly and easily. In fact, it takes less than two minutes, whether you are a professional or brand new to the housing market. The visual report is digitally generated by all damage and comments being photographed by a construction expert. Each photo describes the damage briefly and simply so that everyone can see and understand it. The overall report is entered into an App, after which the seller receives the report. Thus, it has become faster and more convenient to get an overview and easier to understand the state of the home by seeing the case - for the seller, for the buyer, for the broker and, on the whole, all parties in the buying process. The product has been developed in collaboration with those involved in the housing market up to the end-user to create a product that caters to all parties involved on the customer side and the business side. Credits from: https://danishdigitalaward.dk/projekt/vtr-fra-papirrapport-til-digitalt-overblik-paa-under-to-minutter/ Category: Customer Experience, Innovation Winner of Customer Experience: Bronze Winner EBAS Hans Jørgen Lorentzen Adm. Direktør Ernst Eskildsen Udviklingsdirektør Kristian Havreballe Forretningsudviklingschef Bo Halm Andersen Byggesagkyndig NRGi Kommunikation og Campfire & Co. Anders Rasmussen Senior Reputation Manager NRGi Kommunikation Mikkel Pedersen Campfire & Co. Johanne La Cour Chefkonsulent Campfire & Co. Samarbejdspartnere Headfitted ApS Softwareudvikler DANSK Baggrund Det er en stor beslutning at sælge og købe bolig, og der er mange dokumenter at forholde sig til. Boligens tilstand er blandt de vigtigste. Den traditionelle tilstandsrapport er det juridiske gældende dokument, der giver sælger og køber indsigt i husets tilstand fra kvist til kælder, så man ved præcis, hvilke skader der findes, og hvad man kan forvente af vedligeholdelse og istandsættelse inden for en årrække. Men det er tidskrævende at sætte sig ind i den lange papirrapport og få det nødvendige overblik over boligen for købere og sælgere, der kun kan læse beskrivelse af skaderne og ikke til dagligt bevæger sig rundt i byggetekniske fagtermer og teknokratisk sprog. Der bør være en hurtigere, mere effektiv og bekvemmelig måde at få overblik og forstå boligens stand for køberen, der har udset sig drømmehuset, for sælgeren, der gerne vil af med boligen, samtidig med, at mæglere får nemmere ved at demonstrere boligen. Den tese har EBAS afprøvet og undersøgt gennem surveys, interviews og dybdeinterviews af købere, sælgere og andre parter i boligkøbsprocessen, der kom til samme konklusion: Det er plads til forbedring! Løsning EBAS, der er landets førende udbyder af tilstandsrapporter og energimærkning, har taget udgangspunkt i målgruppernes behov, og er nu klar med et tillæg til den traditionelle rapport. Den Visuelle Tilstandsrapport (VTR) er et nyt digitalt værktøj, hvor du på simpel vis kan se boligens tilstand via mobilen eller computeren. Hver skade og bemærkning er illustreret med tydelige billeder og korte forklaringer, så man nemt og hurtigt kan få overblik. Faktisk tager det under to minutter, uanset om du er fagmand eller helt ny på boligmarkedet. Den visuelle rapport genereres digitalt ved, at alle skader og bemærkninger fotograferes af en byggesagkyndig. Ved hvert foto beskrives skaden kort og enkelt, så enhver kan se og forstå den. Den samlede rapport lægges ind i en App, hvorefter sælger får tilsendt rapporten. Således er det blevet hurtigere og mere bekvemmeligt at få overblik og nemmere at forstå boligens tilstand ved at få syn for sagen – for sælger, for køber, for mægler og i det hele taget alle parter i købsprocessen. Det er uset, at digitale produkter som disse ser dagens lys i en branche, hvor produktudviklingen er lovreguleret og derfor udvikles langsomt. Produktet er udviklet i samarbejde med involverede på boligmarkedet frem til slutbrugeren for at skabe et produkt, der tilgodeser alle involverede parter på kundesiden og forretningssiden. Resultat Den Visuelle Tilstandsrapport blev lanceret via en kampagne på Facebook, der med to casevideoer (vedhæft) skulle demonstrere produktet og skabe awareness blandt potentielle købere og sælgere. Medie-spend blev segmenteret på flere forskellige aldre, med afsæt i de 6 gange i livet, vi flytter - og med særligt fokus på de sidste 3-4 gange, hvor der med større sandsynlighed er tale om folk, der flytter i ejerbolig, eller er i en alder, hvor de investerer i forældrekøb. Det indledende mål med kampagnen var at udbrede nyheden om produktet og få flest mulige eksponeringer over for potentielle købere for budget. Potentielle kunder blev tolket som seere, der har set mere end 10 sekunder af filmene, der havde en varighed på ca. 1 minut. Forventningen var, at ca. 5% af dem, som blev eksponeret for filmene, ville se mere end 10 sekunder og derved være i markedet for produktet Kampagnen nåede ud til 416.247 personer, der blev eksponeret for videoerne 792.646 gange. 35,5% af disse personer så mere end 10 sekunder. Det vil sige, at kampagnen nåede ud til 147.921 potentielle købere, og dermed overgik den forventningerne ca. syv gange. Alt sammen via et annoncebudget på bare 50.000 DKK. (English translation + Google translate) Background It is a big decision to sell and buy a home, and there are many documents to deal with. The state of the dwelling is among the most important. The traditional condition report is the legally valid document that gives the seller and buyer insight into the condition of the house from the attic to the basement, so that you know exactly what damage is there and what to expect from maintenance and repair within a number of years. But it is time-consuming to get into the long paper report and get the necessary overview of the home for buyers and sellers, who can only read the description of the damage and do not move around in construction technical terms and technocratic language on a daily basis. There should be a faster, more efficient and convenient way to get an overview and understand the state of the home for the buyer who has been looking for the dream home, for the seller who wants to get rid of the home, while also giving brokers easier by demonstrating the home. EBAS has tested and tested this thesis through surveys, interviews and in-depth interviews of buyers, sellers and other parties in the home buying process that came to the same conclusion: It is room for improvement! Solution EBAS, the country's leading provider of state reports and energy labeling, has based on the needs of the target groups and is now ready with a supplement to the traditional report. The Visual Condition Report (VTR) is a new digital tool where you can simply view the state of your home via your mobile or computer. Each injury and remark is illustrated with clear images and brief explanations so you can get an overview quickly and easily. In fact, it takes less than two minutes, whether you are a professional or brand new to the housing market. The visual report is digitally generated by all damage and comments being photographed by a construction expert. Each photo describes the damage briefly and simply so that everyone can see and understand it. The overall report is entered into an App, after which the seller receives the report. Thus, it has become faster and more convenient to get an overview and easier to understand the state of the home by seeing the case - for the seller, for the buyer, for the broker and, on the whole, all parties in the buying process. It is unknown that digital products such as these are nowadays in an industry where product development is regulated by law and is therefore slowly evolving. The product has been developed in collaboration with those involved in the housing market up to the end user to create a product that caters to all parties involved on the customer side and the business side. Result The Visual Condition Report was launched via a campaign on Facebook that, with two case videos (attached), was to demonstrate the product and create awareness among potential buyers and sellers. Media spend was segmented at several different ages, based on the 6 times of life, with further focus - and with particular focus on the last 3-4 times, where people are more likely to move into owner-occupied housing, or is at an age where they invest in parenting. The initial goal of the campaign was to spread the news about the product and get the most possible exposure to potential buyers for budget. Potential customers were interpreted as viewers who watched more than 10 seconds of the films lasting approximately 1 minute. The expectation was that approx. 5% of those exposed to the movies would see more than 10 seconds, thus being in the market for the product The campaign reached 416,247 people exposed to the videos 792,646 times. 35.5% of these people saw more than 10 seconds. That is, the campaign reached 147,921 potential buyers, thus exceeding expectations of approx. seven times. All through an advertising budget of just 50,000 DKK.