Edinburgh International Festival
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The work made for Edinburgh International Festival runs to 1 verified project since 2020 — mostly Festival, Music and Campaign.
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My Light Shines On
In April, the 2020 Edinburgh International Festival had to be cancelled due to the global Covid-19 pandemic. With some spectacular content targeting those that would miss the festival the most, Edinburgh International Festival showed that their light still shone with messages of togetherness and optimism. In April, the 2020 Edinburgh International Festival had to be cancelled due to the global Covid-19 pandemic – the first time in 73 years that the festival would not run. Unable to present its planned programme of events in August, Edinburgh International Festival wanted to send out an optimistic message of solidarity and to celebrate the collective spirit of the festival city during a time of uncertainty and discontent. The lyric ‘My Light Shines On’, from the Primal Scream anthem ‘Movin’ On Up’ perfectly reflected the big idea of the 2020 campaign. The line symbolised everything that EIF wanted to align with and it was to become a crucial part of the activity, as the event was named ‘My Light Shines On’ and the song would be used across a lot of the key content. Agency: Carat