ElaN Languages
About ElaN Languages
The work made for ElaN Languages runs to 1 verified project — mostly TalkingTogether, UnderstandingEachOther and GenderEqualty.
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Unbias Button
Challenge Words matter. The way we speak shapes thoughts, opinions and (re)actions. Today, many gendered job titles remain entrenched across societies and industries, despite the availability of gender-neutral options such as firefighter, police officer and chairperson. How can we help more people to embrace a gender-neutral vocabulary? Inspiration The way language is used can affect an outcome enormously and increase or limit potential. For example, a job title that’s inherently masculine, like fireman, mailman, salesman or cameraman, might discourage women from applying, depriving that industry of an enormous pool of potential talent. International Women’s Day was the right time to address this. Idea Together with ElaN Languages, we tackled this inherent gender bias by updating their online translation tool with a new feature: The Unbias Button. Traditional gender-biased job titles are automatically updated with an unbiased alternative, hopefully contributing to a level playing field where everyone has the same opportunities and every industry has access to all the world’s talent. Growth To inspire change throughout the translation business, ELaN made their extensive database of gender-neutral words available to the giants the industry, including Google Translate, iTranslate and Yandex Translate. ElaN’s efforts didn’t go unnoticed by the competition and international press, being immediately picked up by major publishers like Adweek, The Stable, AdAge, the Chinese 163.com and LS:N Global. Credits: WPP Agency Wunderman Thompson Agency https://www.wpp.com/featured/work/2020/09/wunderman-thompson---elan-languages-unbias-button https://www.wundermanthompson.com/work/unbias-button