Elena's
About Elena's
The work made for Elena's runs to 1 verified project since 2022 — mostly CopingMechanism, IceCream and BrandStrategy. Most of it comes from 1 team, including VMLY&R. The people who work most often on Elena's projects include Jake Swiatek, Ines Sologuren and Octavio.
Inside the Elena's network
The people, teams, and projects that make up the Elena's network
Featured project
The Fan Heartbreak Ice Cream
A five-stage healing journey across a single ice cream tub A special edition one-liter tub divided into the five emotional stages of football grief, with layered flavors, scientifically selected to help Mexican fans deal with each specific emotion. A product innovation that proved to be the most effective way to get customers to try, not one, but five different flavors they were probably missing out on before Gold Cup 2021. When scanning the tub, a dedicated website pairs up with each stage, with content to make fans feel better as they eat through the tub. +230% brand awareness +36% total sales increase +420% social media mentions
Teams spotlight
The teams with the most verified roles on Elena's projects
Team
People spotlight
The people with the most verified roles on Elena's projects
