Emerald Nuts
About Emerald Nuts
The work made for Emerald Nuts runs to 1 verified project since 2025 — mostly Video, Brand and Advertising. Most of it comes from 3 teams, including Union Editorial, Blue Chip and SHINDIG. The people who work most often on Emerald Nuts projects include Scott Glenn.
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Bit Of A Stretch
Emerald Nuts’ latest campaign, developed by agency of record Blue Chip, challenges the cluttered and over-engineered nature of today’s snack market with a refreshingly direct message: simplicity and flavor can go hand in hand. Using humor to slice through the noise, the brand repositions itself with a clear stance against artificiality and gimmickry, reinforcing a no-nonsense approach to snacking. The centerpiece of the campaign, titled "Bit of a Stretch," features a fictional Country & Western act, Jericho & The Biscuit, as they attempt to perform “Take Me Out to the Ball Game.” The performance derails when The Biscuit, distracted by a can of generic, over-processed nuts, botches the lyrics into absurdity. The moment cleverly underscores the campaign’s central question: “Are your nuts full of nonsense?” The ad closes with Emerald's new brand line, Full of Flavour. No Nonsense., cementing its positioning with wit and confidence.
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