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Emplify Health has broken away from conventional healthcare advertising with a heartwarming campaign featuring a new animated character, Little Empathy. Developed with C-K, the 30-second hero spot shows Little Empathy, a small blue heart, struggling to find its place in a busy, impersonal world. After forming a connection with a doctor, Little Empathy is welcomed into Emplify Health, where empathy is at the core of the healthcare experience. The campaign emphasizes how empathy can make a profound difference in healthcare, with additional 15-second spots focusing on the power of support and connection. The campaign is running across TV, social media, OOH, print, and digital in the upper Midwest, with a plushie toy of Little Empathy also bringing smiles to people within and beyond the healthcare system.Teams spotlight
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The people with the most verified roles on Emplify Health projects