Enjuku Racing
About Enjuku Racing
The work made for Enjuku Racing runs to 1 verified project — mostly Traffic, ROI and Growth.
Inside the Enjuku Racing network
The people, teams, and projects that make up the Enjuku Racing network
Featured project
Organic traffic and revenue growth
Enjuku Racing specializes in performance automotive racing parts. They offer the lowest prices on Nissan aftermarket parts and other premium performance auto parts to informed racers. They also offer expert advice over the phone, unrivaled customer service, and the convenience of being able to shop from anywhere. Coalition specializes in helping small businesses achieve organic traffic and revenue growth. As we are a BigCommerce Partner, this racing parts retailer knew to turn to us for web development, web design, and our SEO services as they know we have the experience, knowledge, and connections to get them results. When they first came to us, their site was on the BigCommerce platform, and as they saw the effects of our SEO work, they soon came to realize that we could use BigCommerce’s full complement of services to update their site and see even better results. Enjuku Racing first approached Coalition looking to drive sales to their site through our SEO services. Their main goals were to see an increase in organic traffic and revenue. They had such great results and trust in us that they recently signed on with us to complete a new BigCommerce website re-build to improve page speed and update their overall design. Enjuku had some limitations in their previous BigCommerce theme, including not being optimized for mobile. This was of particular concern as they receive around 80% of their traffic from mobile users. They wanted an updated site that would reflect their slick brand image and that would look, feel, and function more like their app. ADA Compliance was also important to this client and we made sure that their website followed all guidelines. When we first started, our team created optimized copy for the site and corrected issues relating to slow page load speed. When Enjuku Racing approached us wanting to redesign their site, we suggested updating the design and user flow with BigCommerce as their open source software allows us to customize their website exactly how they wanted. Coalition recommended a site redesign and redevelopment as a holistic solution while preserving the existing URL structures and general flow. We redesigned and redeveloped the client’s site to look, act, and feel more like their app. As the majority of their traffic comes from mobile, we redesigned and redeveloped the client’s site to be more mobile-friendly. Coalition recommended a thorough audit of plugins with the need for speed as an end goal. We worked to style the remaining plugins in line with the client’s branding. As the majority of their traffic comes from mobile, we redesigned and redeveloped the client’s site to be more mobile-friendly. Coalition recommended a thorough audit of plugins with the need for speed as an end goal. We worked to style the remaining plugins in line with the client’s branding. Coalition redesigned the site with ADA compliance top-of-mind and made recommendations to the client to meet ADA compliance expectations and then redesigned and redeveloped the new site to meet ASA compliance as valued by the client. BigCommerce’s Stencil Cornerstone theme is a fantastic base to start from for ADA compliance. The Open SAAS architecture made it easy to make the rest of our code compliant. We were able to add aria titles to our icons and form labels to meet compliance. In comparison to the previous year, Enjuku Racing saw a 31% growth in monthly traffic to the site with sessions increasing from 3,369,588 to 4,417,276. Overall revenue increased by 27%, from $10,063,564 to $12,761,329 compared to the previous year. Two months after launching the new site, their monthly organic revenue increased by 33%, from $98k to $130k compared to the previous month. Organic transactions increased by 38% and organic traffic grew by 21% in this time period as well. Their Google Ads have also performed extremely well; a spend of $190,791.53 generated $5,317,870.85 in revenue, for an ROI of 2,687.27%. https://coalitiontechnologies.com/portfolio