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Epijoint, a new over-the-counter product for relieving mild joint pain and osteoarthritis symptoms, breaks away from traditional nutraceutical ads with its "Move How You Feel" campaign. Highlighting an octogenarian blacksmith, the campaign, directed by Sam Holst and created by Bullfrog, showcases the rejuvenating effects of Epijoint. The product features Epiitalis, a patented plant seed oil extract known for its anti-inflammatory properties and support for joint cartilage health. Bullfrog also developed the brand's design system, website, and campaign assets. Epijoint is set to launch in Australia, followed by the United States.Teams spotlight
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