Equinox Group
About Equinox Group
The work made for Equinox Group runs to 1 verified project since 2023 — mostly Sport, Fitness and Sportscampaign.
Inside the Equinox Group network
The people, teams, and projects that make up the Equinox Group network
Featured project
We Don't Speak January
A belief isn’t a belief until it costs you money. That’s why on January 1st, Equinox, a premium health and fitness gym, forbade people from buying new gym memberships. That was the message of the “WE DON'T SPEAK JANUARY” campaign, which appears in newspapers, online and outdoor. The campaign told American that it would not allow anyone to buy a membership on January 1. The 70% of people who do sign up for gyms in January do so out of guilt and cease gym visits within a few weeks. Equinox wants only the committed. Of those who have signed up for Equinox, 95% are still members a year later and have an average of 2.8 visits per week. A campaign about Equinox’s commitment to its belief of “commitment,” helped Equinox break all kinds of records: - 504% increase in brand conversation. - 2.4 Billion earned media impressions. - Record traffic to website: 52% above its benchmark for the first week of January – setting a new record for the most visits in seven days. - Best ever January in terms of sales and leads. Up ~25% in the month-to-date when compared to the previous best January. https://www.wearecollins.com/