Eurostar Group
About Eurostar Group
The work made for Eurostar Group runs to 1 verified project since 2023 — mostly Campaign. Most of it comes from 1 team, including Further. The people who work most often on Eurostar Group projects include Avalon Nuovo and vanessa.
Trending project
Eurostar Group projects with the most verified people and teams
Inside the Eurostar Group network
The people, teams, and projects that make up the Eurostar Group network
Featured project
Spark New Experiences
Launched in 1994, Eurostar is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands and now Germany. Last year, Eurostar merged with Thalys with the intention of becoming a single brand by the end of 2023. Eurostar appointed us to redesign their logo as part of a full reimagining of their visual identity following the merger. The new logo needed to: * Symbolise and express the brand idea – Spark New – which reflects how the new Eurostar brand is supercharged to spark new experiences * Become a symbol of pride for employees * Reflect the premium travel experience * Modernise Eurostar for the future * Work across physical and digital platforms * Become a future icon * Help the business achieve its bold vision to carry 30 million passengers a year by 2030 The new logo sits the heart of the new Eurostar Group brand. By combining the Eurostar E and a star, we have officially given Eurostar Group its iconic star back. The reimagined symbol parts ways with the old metallic e ribbon, to create a bold new icon for the brand. The supporting bespoke wordmark typography nods to the 1994 version with the lowercase italic letter forms. The Spark is the literal and metaphorical north star of the brand, and is designed to be an iconic, flexible and dynamic asset. It breaks free from the symbol to create a graphic device for use across the full brand experience - from train livery and across stations, to digital platforms including website, apps, social media and TVCs. The Spark takes on a wide range of motion behaviours like rotating, extruding and dropping into locations, acting like a navigational compass to guide you around your city destination.
Teams spotlight
The teams with the most verified roles on Eurostar Group projects
Team
People spotlight
The people with the most verified roles on Eurostar Group projects
