Fc2
About Fc2
The work made for Fc2 runs to 1 verified project since 2016 — mostly Socialcampaign and storytelling.
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The people, teams, and projects that make up the Fc2 network
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Creating Social Buzz For A Taboo Product
How do we make a culturally rejected product part of social conversations, with no media budget? Research showed that most women were not likely to try the FC2 because of its appearance (size and shape), and perceived lack of efficacy. It was the laughing stock of the prophylactic category. In order to be part of the conversation, New Honor Society had to be part of the joke. So they created a bawdy social video that unapologetically addressed every flaw, every quirk and every benefit of the FC2 Female Condom. The honest approach successfully diffused the taboo and spread a new product narrative without the benefit of media support. The video prompted women to continue the conversation on Twitter using #goaskamanda, while a campaign microsite delivered additional details about the usage and benefits of the condom, driving consumers to purchase online. Credits Agency: New Honor Society