Felix
About Felix
The work made for Felix runs to 3 verified projects since 2020 — mostly Campaign, Marketing and primewebershandwick. Most of it comes from 1 team, including Prime Weber Shandwick. The people who work most often on Felix projects include Beata Berg.
Trending projects
Felix projects with the most verified people and teams
Inside the Felix network
The people, teams, and projects that make up the Felix network
Featured project
A pop-up For The Planet
In the middle of Stockholm’s retail district, we built a pop-up Felix supermarket — The Climate Store (Klimatbutiken) — the world’s first grocery shop where the listed “price” of every item was its carbon dioxide equivalent (CO2e). The challenge: Swedish food brand Felix wanted to communicate its sustainability credentials and commitment to fighting climate change. The objective was to find a way to encourage shoppers to see Felix as a cost-effective way to shop sustainably. The solution: The Climate Store was the world’s first grocery store where the ”price” of each item was its carbon footprint. Customers could only pay with a CO2e currency we created for the occasion. The impact: Earning coverage for environmentalism The local idea reverberated around the world, with coverage in more than 30 countries. It also ignited a conversation on social, extending the discussion well beyond Sweden. Coverage was picked up in international, national and environmental titles, among them CNN and German news show Tagesschau.
Teams spotlight
The teams with the most verified roles on Felix projects
Team
People spotlight
The people with the most verified roles on Felix projects
