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In Colombia, chicken is more than a meal — it’s a cultural symbol. To celebrate its deep-rooted presence in Colombian life, the National Federation of Poultry Farmers (FENAVI) and independent agency Fantástica have launched Colombia, the Country of Chicken — a campaign that positions chicken as a national icon, just as tacos are to Mexico or beef to Argentina. With per capita consumption at 34.8 kg and an industry generating over 350,000 jobs, the campaign blends gastronomic exploration and national pride, spotlighting cooks from across regions and turning everyday chicken dishes into a statement of cultural identity. As FENAVI’s Luis Rodolfo Álvarez puts it, “Chicken lies at the heart of our food culture.” Fantástica’s creative team captured this truth through an emotional, sensory-led platform, transforming chicken shops and recipes into symbols of heritage and unity.Teams spotlight
The teams with the most verified roles on FENAVI projects