Fetch Rewards
About Fetch Rewards
The work made for Fetch Rewards runs to 2 verified projects since 2021 — mostly TVSpot, Videography and Absurd.
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Pointlings
The campaign developed a fully animated visual system for Fetch Rewards, creating a cast of expressive, playful characters called Pointlings that bring the app to life and foster emotional engagement with users. From concept to final delivery, the project included character and environment design, animation, storytelling, and adaptable visual systems capable of working across all devices and aspect ratios. The Pointlings’ whimsical behaviors—duplicating during moments of extreme fun, interacting with everyday objects, and celebrating achievements—were designed to scale across different app features such as daily rewards, personal records, and seasonal events. By combining simple yet dynamic designs with vibrant animations and storytelling logic, the campaign created a flexible, engaging universe that enhances user experience, strengthens brand identity, and provides opportunities for future features and expansions.