Fido
About Fido
The work made for Fido runs to 3 verified projects since 2023 — mostly Campaign, Tablet and Android. Most of it comes from 1 team, including Ethnicity Matters. The people who work most often on Fido projects include Asis Sethi and Wendy Castillo Mcfarlane.
Inside the Fido network
The people, teams, and projects that make up the Fido network
Featured project
Make A New Connection
Fido’s “Make a New Connection” campaign set out to ease the emotional distance many South Asian newcomers feel when celebrating Diwali in Canada, especially international students, temporary workers and new residents. Positioning Fido as more than a telecom provider, the campaign highlighted its role in helping people build relationships and find belonging. At its heart was an OLV spot featuring a young Indian woman experiencing her first Diwali away from home, choosing connection by inviting new friends to celebrate rather than spending the night alone. Amplified across social, OTT, radio and digital out-of-home, the campaign delivered strong engagement, including 16.8 million Cineplex impressions and 1.54 million impressions on YouTube.
Teams spotlight
The teams with the most verified roles on Fido projects
Team
People spotlight
The people with the most verified roles on Fido projects