Field's
About Field's
The work made for Field's runs to 1 verified project — mostly SocialMedia, Campaign and SoMe.
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Maintaining a Strong Brand
Challenge In 2005 we got the challenge to create and maintain the brand of shopping center Field's. The objectives were to be the second choice within a 50-minute drive, take customers from Copenhagen city center, and to be in the top 5 of places to visit when people come to Copenhagen from Jylland and Fyn. Process People choose a shopping center based on convenience, and some of the most significant criteria are the mix of stores, food options, and accessibility. Still, we needed to think innovatively and follow the tendencies in the market while staying true to company values. Solution The concept was built on brand characteristics (international, diverse, quality, spacious, innovative and courageous), and led to the TVC campaign “Come Together”. Here, we showed people with a personal expression, models as well as people found on the street, always together with others in a feel-good atmosphere to the sound of the famous Beatles song Come Together. Results Field's is still the leading shopping center of Denmark. https://yellow.dk/