Fjällräven
About Fjällräven
The work made for Fjällräven runs to 1 verified project since 2024 — mostly Brand and Campaign. Most of it comes from 1 team, including Cactus Inc. The people who work most often on Fjällräven projects include Rob Troller.
Inside the Fjällräven network
The people, teams, and projects that make up the Fjällräven network
Featured project
Sweden’s Best Kept Secret
Swedish outdoor apparel maker Fjällräven has partnered with Denver-based creative agency Cactus to launch a unique brand campaign for the North American market. While Fjällräven enjoys 98% brand recognition in Sweden for its durable and sustainable products, only 13% of US consumers are familiar with the brand. Cactus based the campaign on the insight that Fjällräven crafts outdoor gear the Swedish way, maximizing use and minimizing impact. Titled "Sweden’s Best Kept Secret," the campaign invites North American consumers to discover Fjällräven’s quality and sustainability. Initially focusing on Fjällräven’s trousers, the campaign employs CTV, social media, digital, and OOH advertising. Fjällräven’s global CEO Martin Axelhed voices the campaign, which is rolling out this spring and is the first of several planned collaborations between Fjällräven and Cactus.
Teams spotlight
The teams with the most verified roles on Fjällräven projects
Team
People spotlight
The people with the most verified roles on Fjällräven projects
