Formula 1
About Formula 1
The work made for Formula 1 runs to 13 verified projects since 2017 — mostly Brand, Campaign and Experiential. Most of it comes from 1 team, including Wieden+Kennedy. The people who work most often on Formula 1 projects include Joseph Wilkinson and Andrew Bevan.
Trending projects
Formula 1 projects with the most verified people and teams
Inside the Formula 1 network
The people, teams, and projects that make up the Formula 1 network
Featured project
Engineered Insanity
Formula 1’s first ever marketing campaign challenges the sport’s perceptions by showing through the eyes of the fans what F1 really feels like. The one-minute film, Engineered Insanity, illuminates the innovation, endurance, and elemental essence inherent in the sport, placing superfans at the core of the action as if they are the ones navigating the challenges from the driver's seat. Fans initially teased the film on their personal social accounts before its official launch on March 16 by F1. Engineered Insanity serves as the foundation for a comprehensive multi-platform campaign that commenced in Melbourne, featuring impactful out-of-home advertising. This campaign includes proximity-based posters within airports and cities, hand-painted murals, and an extensive presence across social and digital channels.
Teams spotlight
The teams with the most verified roles on Formula 1 projects
Team
People spotlight
The people with the most verified roles on Formula 1 projects
